An inspired snack

In its product category, Misura is one of the most popular brands in Italy. On the other hand, in Romania it did not have a high visibility, although it was present on the market for some time. We took the situation as a challenge to test our creativity and our strategic thinking, and came up with a simple, yet effective plan to increase Misura's online notoriety in our country, and to position the brand in the top of preferences.

Misura is part of the Colussi group, alongside Monte Banato, another famous brand from the Hueman Advertising portfolio.

Online Strategy
Social Media