Casa Rusu creates inspired furniture and decorations for Romanian families, mixing tradition with modern trends. After more than 20 years doing traditional offline sales and opening over 20 stores in Romania, in the spring of 2020 Casa Rusu launched the online store. This brand is one of our oldest clients, and we collaborated on many interesting projects such as campaigns, events, web development and Social Media, and we're glad we got the chance to be here for the launch of their site.

Firstly, we made a pre-launch campaign that generated visibility for the brand, then we started the „Enjoy #Home" campaign. Our goal was not only to make the product the centre of attention but to make our public understand the big change - now they can get their favorite furniture online, with just one click. For the launch campaign, we created colourful visuals and a strategy that allowed us to play, to make the brand more visible than ever and to position it as one of the top players in the industry.

Creative Campaigns
Online Strategy
Social Media