We put our creativity in motion and crafted a series of TVCs and video content that bring the benefits of Doppelherz supplements closer to consumers. From script to production, every detail was designed to clearly and emotionally convey the brand’s message: taking care of your health starts with smart choices. Moreover, the stories we tell aim to inspire an active and balanced lifestyle.
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A new chapter for IMM România, with a fresh and relevant visual identity!
We had the opportunity to collaborate with IMM România to develop a visual identity that reflects the dynamism, professionalism, and impact of this employers confederation on the Romanian business environment.
Following the rebranding process, CNIPMMR becomes IMM România, a simple and clear name that highlights the organization’s mission: supporting and representing SMEs at the national level. The new visual identity brings clarity, modernity, and consistency in communication, strengthening IMM România’s position as the representative voice of Romanian entrepreneurs.
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In 2024, Monte Banato celebrates 30 years of innovation – the first egg pasta brand in Romania. For this anniversary, we created a dedicated campaign to celebrate the diversity of pasta recipes from each region of the country and the one thing that has brought them together for 30 years: the taste of Monte Banato.
From idea to concept and implementation, we have meticulously planned every detail of the campaign, which includes: an anniversary video, a dedicated web page, an online strategy, social media promotion, outdoor materials, influencers, and PR packages.
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OsaGel Gingival presented us with a challenge – to build a community around the brand and transform its Social Media pages into valuable resources for new parents. So, we got to work – we set clear objectives and created an optimal strategy.
Additionally, the website design was revamped to create a more user-friendly and pleasant experience. The photo and video content was generated in-house, as well as the concept and design of the PR packages sent to influencers.
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The campaign “Your Skin is a Poem” was born as a manifesto for self-love. Our goal was to position the product as an ally for women of all ages and encourage them to embrace their skin, imperfections and all.
To implement this campaign, we created a video ad, which ran both online on the brand’s channels and on TV, on the most popular television stations. Additionally, we organized a series of online contests and maintained consistent promotion across all Doppelherz Romania Social Media channels. We also involved the most renowned beauty and lifestyle influencers in the campaign, for whom we developed the concept of personalized PR packages.
Furthermore, we produced a series of video testimonials, inviting 13 women to test the product and share their honest opinions about it.
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The Polytechnic University of Timișoara is one of the most well-known and appreciated universities in the west of the country, which boasts over a century of exceptional results and thousands of graduates.
For the 2023 admission campaign, UPT wanted a revitalization of its image, so we imagined a fresh, modern direction that would resonate with future generations of students.
The result is the “Design your future” campaign – powerful, unique, and adapted to today’s audience. It puts the student at its center — the future student, the young man who looks confidently toward a great future that awaits him. Also, the colors used are meant to attract attention: they are strong, vibrant, and eye-catching. You can’t avoid them.
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In its product category, Misura is one of the most popular brands in Italy. On the other hand, in Romania it did not have a high visibility, although it was present on the market for some time. We took the situation as a challenge to test our creativity and our strategic thinking, and came up with a simple, yet effective plan to increase Misura’s online notoriety in our country, and to position the brand in the top of preferences.
Misura is part of the Colussi group, alongside Monte Banato, another famous brand from the Hueman Advertising portfolio.
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KUKA is a brand that offers customized automation solutions for various industries. To promote industrial robots in the western part of the country, we created a concept that best illustrates the infinite possibilities that these robots can offer companies.
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Olympia is one of the well-known and well-rooted brands in the Romanian market. Considering the changes in the market and the target audience, they wanted a refresh of the packaging. So we created a new one, which maintained visual unity, clarity of the message, and good visibility on the shelf. Moreover, we wanted the products to keep the core values of the brand, but also to address a new, much younger audience.
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Flanco is a traditional brand, established by the quality of the products and services offered, one that we wanted to revitalize through a Social Media content strategy that would also integrate the human side of the brand. Moreover, we created relevant, modern, and entertaining content for the target audience.
In our pitch proposal, we focused more on the community and less on the product, building a relationship with the brand’s followers and offering great tips or relaxing content, not only great deals.
