Monte Banato is one of the first companies in Romania that stopped using palm oil in their products, renewing a traditional, well known product in Romania: the crackers. We implemented a complex campaign throughout the online and offline media.
The „Craving for fun” campaign was a creative challenge and it actively involved the whole community. The feedback was positive since the very beginning.
We promoted the campaign also through a well known radio station at peak hours, where we invited listeners to get involved in the contest. At the same time, famous romanian influencers came along and supported the new concept and the new campaign.